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Are you really surprised? These are the same people who bring you championship wrestling and monster trucks. Unfortunately, nobody seems to be able to make up their mind whether SX is a sport or a sideshow.
It's LiveNation's job to promote it, sell tickets, and put butts in the seats.
Money over ethics, how very typical.
the only thing that made me feel out of place was when the mo mo with the mike said
ANAHEIM ARE YOU READY TO PARTY LIKE ROCK STARS!
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Yeah and they'll drop us like a hot potato as soon as they think they aren't making enoght money. When folks say they don't need the AMA they should take this kind of thing into consideration.
That's one way to look at it.
Another way is to remember that CCE/LiveNation is not new to promotion; they know how to "sell" to their market, and by choosing that particular footage to "sell" the sport, they are implicitly endorsing that type of behavior... in effect, they are saying "come to a supercross, and you'll get to see THIS type of action..."
Just an enthusiastic, factual welcome and expression of excitement would be plenty to express the mood of the event. The video does a great job of conveying what we are about to witness.
Post a reply to: live nation using the evans brawl as a promo