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They could start some type of pension plan for the riders who have raced a certain amount of years of full time racing. Guys like Kyle Lewis and Jason Thomas have dedicated their lives and bodies to this sport and should be insured some type of living wage and Insurance for when their bodies start to break down. Both of those guys are smart and will do fine outside of racing, but what about the guys who haven't? The system of this sport takes 16 year old pros and eats them up and spits them out, leaving us with unemployable ex pros.Once the riders start taking away Felds revenue, they will have no choice but to market their product in a more profitable way.
The next thing that needs to happen is for every team to look at Hart & Huntington and learn from their marketing. H&H is not selling a product, but a life style, when you go in the pits what team do you remember most? 20% of the attendees at a supercross race actually race, so the old saying win on Sunday sells on Monday is no longer true. More like what is hip on Saturday will sell on Monday.
75% of supercross attendees are there to see a show, not a race and they need to embrace that. I know that kill the Vital crowd to hear, but to the masses our sport is a show, nothing more nothing less
. Embrace it and market it as such.
The Shop
Part of the difficulty is immediately once the race starts, the riders are spread out and the TV crew has to choose who to follow & commentate. It's not like most sports where the camera can follow all of the action all of the time. Motocross is really hit or miss with what the viewers are seeing.
I think they need more cameras dedicated to capturing all of the riders during the entire race, so that they can quickly switch to another battle/group of riders, and show any footage that was just missed (ie. a crash/incident.) Then, they need to hire serious commentators that are professional and all about the competition within the race, who are analyzing and breaking down the race as opposed to just jotting dumb comments around.
It has to be presented more serious.
I guess, the reality is good racing and better entertainment will help it grow. And it seems like the 450 class, after years of 2-3 horse races with Chad and Stewart (or RC) 30 secs ahead of a mentally defeated third place guy . . we are finally getting some real depth, more WINNERS in the class rather than more Andrew Short'esq guys making up the podium.
Sucks to say, but quite often SX races are a procession without much passing and the 'show' is an anticlimax. I've been to one SX race, (A3 in 2010).. was the year Dungey had no competition and there wasn't one pass in the top 3 the whole main event. It was fine for me cause I'm an mx nerd, but my girlfriend and non-MX mates were zoned out after 5 laps. So I think the new depth will help, and awesome racing and strong rivalries in general can only be good.
Also, I think the more the riders personalities are pushed and absorbed by the fans the better. Sports are only good to watch if you care who wins. So how do you get Joe Bloggs in deep enough to start really rooting for a rider? Esp if the only time they hear them speak is on the podium when they are talking like a religious, monotone, R2D2.
Maybe Bubba's World wasn't such a bad idea after all and maybe Hanson needs to start banging Paris Hilton from Jan-May or something?! ha.
Pit Row
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