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I would ask the same question but with what if all the energy drinks left the sport
The Shop
Not with the new laws and all the under aged riders in the sport
Won't happen
she'd be the King.
I feel the same way about Monster Energy as I do flat billed hats, tattoos, "black socks, black shoes, black shorts, black shirts, black hats, black hair", and piercings....I've over it....
If i am not mistaken this summer is the Rockstar Energy Lucas Oils Nationals. Upon further review, it looks like Rockstar is just sponsoring certain races, like this weekend: " the Rockstar Energy Hangtown Classic"
Pit Row
Distribution
Parts of this article (those related to this section) may no longer be up to date. Please update this article to reflect recent events or newly available information, and remove this template when finished. Please see the talk page for more information. (March 2010)
Marketed and distributed by Hansen Natural Corporation, a NASDAQ listed company of Corona, California. Though Monster Energy is not widely advertised in the media it receives a large amount of recognition from its sponsorship of various sporting events. Hansen Natural Corporation announced a distribution agreement with Anheuser-Busch in the U.S.[2] and Grupo Jumex in Mexico.[3] Hansen Natural Corporation has recently announced a distribution deal with PepsiCo Canada. On November 10, 2008, the distribution of Monster turned over to Coca-Cola Enterprises, Coca-Cola United, and other Coca-Cola bottlers in many markets. Contracts with existing distributors were bought out in these markets. In late 2009 or early 2010 Monster Energy will expand their market and release their products to other countries including Germany. It is distributed in Australia by Schweppes as Coca-Cola Amatil manufactures Mother energy drink, which is an exclusive energy drink sold only in Australia and New Zealand.
OverviewFounded in 2001 by Russell Goldencloud Weiner,[1] Rockstar launched into the fastest-growing segment of the US beverage market, energy drinks.[3] As well as featuring different ingredients, which it claimed were "scientifically formulated to speed the recovery time of those who lead active and exhausting lifestyles—from athletes to rock stars,"[4] Rockstar sought to differentiate itself from the market leader Red Bull by using a 16 oz can size (against Red Bull's 8 oz can) and marketing itself as "twice the size of Red Bull for the same price."[3]
By 2008, Rockstar was one of the top three energy drink brands in North America, (having enjoyed 155% growth in sales in 2004,[5] reaching $48 million[6]) and had sold over a billion cans.[7] It had 14% of the US energy drink market in 2008,[2] and as of 2009 was available in over 20 countries, in addition to the United States. Rockstar announced it would be switching distributors from Coca-Cola to PepsiCo in spring or summer 2009.[8]
Like its competitor Red Bull, Rockstar sponsors a range of events, including the Mayhem Festival, a metal and rock festival touring the United States in July and August; the Taste Of Chaos, a hardcore tour now called the "Winter Warped Tour"; and the "Alternative Press Tour," an annual U.S./Canada tour. Starting in 2010, Rockstar will also sponsor the Uproar Festival, which runs August through October in the US and Canada.[9]
Just wondering what their marketing budget spend is on all the sports they are into?
Think of everything they sponsor:
F1, MotoGP, rally, Air races,skiing,Motocross, adventure stunts like Pastrana & Madison,
Must be a big chunk of change!
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