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So with last week's announcement of Shift's new Blue Label gear, there were some comments pointed towards copying Seven for design.
If you're interested: I spoke to Dave Durham, Fox's Creative Director, about this during an interview I did with Ken's switch and the launch of the gear here...
http://www.vitalmx.com/photos/features/First-Look-Shift-Blue-Label-and-…
If you're interested: I spoke to Dave Durham, Fox's Creative Director, about this during an interview I did with Ken's switch and the launch of the gear here...
http://www.vitalmx.com/photos/features/First-Look-Shift-Blue-Label-and-…
The Shop
This is just the new way gear is being designed and Seven got there first. 5 years ago, we weren't saying that "Oh Fox,Thor and MSR gear all look the same because its all baggy and doesn't fit well."
Compression is the new 'it' trend in gear...
Because its that close of a rip-off
this is
2012 correct?
resemblance...but not the compression part...
Pit Row
Shift had the old octagon-like S logo in 2010 (JGR mx) and then re-intrdocued the angled "S" and the big bold angular clean lines as per the current in 2011 with Reed. Seven was established in 2013 ffs
The only thing that Shift have "copied" is they're now doing compression wear, which, when we all stop sucking each other's brand off, is just underarmour, or skins, or fucking bike shorts.
2. That was very cool to hear ...and have the design intent explained so thoroughly was very nice.
3. What factory a product comes out of isn't an issue: the design and quality standards to which it's produced ARE THE issues that I would think matters. I'm thinking this is Fox, they make good stuff. Tho, I do wish more of this stuff was made here.
I'm jus' sayin'...
The very first Chad Reed replica Shift gear 2011 for TwoTwo.
James in Answer 2012 Outdoors.
Seven launches 2013. This is James' Anaheim 1 gear... Which as a starting point is further away and then they got more like Shift!
I'm answering the people saying it graphically looks like this or that...
Post a reply to: The Shift vs Seven Comparison - Interview