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I'm not sure it could even be quantified. I'm a dealer so I know first hand what he has done for the brands image and to sales. Granted sales were on the upswing when Ryan came along but I'm not sure any single rider has ever done more for a brand in the history of the sport. Only Marty Smith comes to mind with Honda. Ryan I don't know if you read the nonsense on here but I personally can't thank you enough. I hope you stay on with KTM in some capacity.
Just like when Roger Decoster and Joel Robert switched to Suzuki and it made the Japanese brand legitimate to the worldwide market.
The Shop
http://m.carandbike.com/news/ktm-to-buy-back-public-shares-off-the-stoc…
KC
Remember, when Dungey made the commitment to KTM, DeCoster basically promised him an entirely new motorcycle that could compete with the Japanese brands in supercross.
Now look at KTM 6 years later, they have surpassed other brands to be on the cutting edge of technology in dirt bikes. I'll bet DeCoster's push for development was the reason.
Pit Row
http://www.ktm-industries.at/images/unternehmen/organigramme/Organigram…
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