Riders used Gear?

A lot of it gets used as practice gear I believe.

Its all given away either at the track, or later for charity.

Sponsored riders could care less about gear. They have tons sent to them at home for practice and the gear reps deliver set's to them for every session they hit the track at a race. Its like a legal pad or pens to someone that works in an office.

Boots and helmets are a little different, but they don't go through those as quickly.