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I know the money ultimately goes into the same pocket, but you have two different brands, targeted at two different demographics. If they see that their messaging about one brand isn't working or is alienating true fans, they will change it. They know exactly how many units they move of Fox vs. Shift. The message would still be clear.
P
But I, as a guy who loves my black and white faction gear, am really disappointed that the brass at shift did not have to foresight to avoid this add for the now obvious reasons
Sigh
The Shop
P
I'm speechless.....here's hoping a idiot from SHIfT is reading here.
... it's not like Redbull has done anything for our sport either. Everyone needs to get off their high as fuck horses.
They could have made something a lot stronger.
Pit Row
Here's the text from their PR.
The streets of Valparaiso, Chile are a long way from Southern California. No matter what you ride or where you ride, the essence of Shift is to have fun and cause a little havoc while doing it. Jeff Emig and Jeremy “Twitch” Stenberg showcase the new 2016 Shift line riding by down sets of stairs, climbing up the hills, and through crowded downtown streets of Valparaiso. Riding without boundaries. No permits, no permission; just a desire to ride dirt bikes, and have some fun.
You know what moms say when they come into my shop looking for a youth ATV?? I'll recommend they go with a dirt bike instead and they say "oh, there's no way I'd let my kid ride a dirt bike, they're way too dangerous... They can have an ATV but I'm not buying them a dirt bike" You know why that is?? Cause all their kids see is the guys riding freestyle, crashes, and videos like this of riders illegally dodging traffic and they go "mommy! I wanna be like that guy!!" And if that's all the mom knows about the industry, then I don't blame her for not buying one! The shitty part is, if there are no moms buying kids bikes, there are no teenagers growing up riding motocross bikes, no adults buying gear, nobody going to races, no more used bikes for sale, nobody logging on to Vital anymore, nobody buying parts online, no more dealerships... and ironically, no more Shift
I think it was swap that said he doesn't even start his bike in his garage out of respect for his neighbours and the sport. It's obvious that street riding will rub some of us the wrong way given the way that the wheelieboyz, etc are hitting the media.
Thanks in advance! It should be real entertaining
IMO you guys are going a little over board lmao.
Post a reply to: New Shift wheelieboyz banner??