Monster Energy to become the new title sponsor of NASCAR?

ML512
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ML512
Found this kind of interesting and not what I would expect...

http://www.motorsport.com/nascar-cup/news/monster-energy-a-finalist-in-…
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KirkChandler
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KirkChandler 11/12/2016 10:54pm
11/12/2016 10:54pm
It'll probably be 10-20x higher price than their SX naming rights.
StretchASU
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StretchASU 11/12/2016 11:03pm
11/12/2016 11:03pm Edited Date/Time 11/12/2016 11:05pm
Infield SX races early in the season before the race starts? Bonus points for cars that wreck and end up launching a triple?

Seriously though the Monster title may not be out of left field. Coca-Cola was in talks with NASCAR over the summer about taking the series sponsorship so it makes some sense. There are still roughly a dozen companies that were pitched that are entertaining the title slot.

NASCAR is apparently looking for a 10 billion over 10 year commitment.
fullfloater
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fullfloater 11/13/2016 12:22am
11/13/2016 12:22am
Luongo could use 10 billion over 10 yrs. Wait 'till he hears this.

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KirkChandler
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KirkChandler 11/13/2016 12:46am
11/13/2016 12:46am
It's more like they wanted 1 billion over 10 years. They won't get that. Especially with the slumping ratings and attendance.

Nextel started at $75 Million a year for 10 years ($750 Mil), that includes all promotion material/signage and advertising associated with promoting NASCAR. When Sprint bought Nextel they took over the contract and renegotiated a 3 year extension at $50 Million per year. I'd expect atleast $50 Million per year for a 5 year term or they might split the naming rights up between the regular season and Chase.
StretchASU
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StretchASU 11/13/2016 6:14am
11/13/2016 6:14am
KirkChandler wrote:
It's more like they wanted 1 billion over 10 years. They won't get that. Especially with the slumping ratings and attendance. Nextel started at $75 Million...
It's more like they wanted 1 billion over 10 years. They won't get that. Especially with the slumping ratings and attendance.

Nextel started at $75 Million a year for 10 years ($750 Mil), that includes all promotion material/signage and advertising associated with promoting NASCAR. When Sprint bought Nextel they took over the contract and renegotiated a 3 year extension at $50 Million per year. I'd expect atleast $50 Million per year for a 5 year term or they might split the naming rights up between the regular season and Chase.
U rite. Typo on my part.
Kenny Lingus
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Kenny Lingus 11/13/2016 7:19am
11/13/2016 7:19am
StretchASU wrote:
Infield SX races early in the season before the race starts? Bonus points for cars that wreck and end up launching a triple? Seriously though the...
Infield SX races early in the season before the race starts? Bonus points for cars that wreck and end up launching a triple?

Seriously though the Monster title may not be out of left field. Coca-Cola was in talks with NASCAR over the summer about taking the series sponsorship so it makes some sense. There are still roughly a dozen companies that were pitched that are entertaining the title slot.

NASCAR is apparently looking for a 10 billion over 10 year commitment.
Coca-Cola owns about 16% of Monster. Monster also uses Coca-Cola's distribution and bottling facilities. I believe Rockstar and Pepsi have a similar deal. I always get a chuckle when people say the sport (mx) needs to find major companies as sponsors. It doesn't get much bigger than Coca-Cola.
ForToo
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ForToo 11/13/2016 8:14am
11/13/2016 8:14am
This could be the catalyst NASCAR needs to attract the younger generations they so desperately want as the racing demographic gets older and viewership declines.
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FWYT 11/13/2016 8:42am
11/13/2016 8:42am
Holy crap those drink companies sell some serious volume . . . . Unreal.
Old-Man
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Old-Man 11/13/2016 9:36am
11/13/2016 9:36am
FWYT wrote:
Holy crap those drink companies sell some serious volume . . . . Unreal.
Think it's more of the cost to make and what they sell them for.
Cost 30 cents sell for what three bucks? that's quite the profit margin
cameron96
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cameron96 11/13/2016 10:24am
11/13/2016 10:24am
If they where it would be Huge for supercross. Much easier for bring them together

Also they could have a Pavement Dog series on YouTube
colorado2day
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colorado2day 11/13/2016 11:01am
11/13/2016 11:01am
Old-Man wrote:
Roczen will be the Honorary Race Official for Todays Nascar race
Good job to MX Sports for getting Roczen to Phoenix Nascar race. Any promotion of motocross to that crowd is a win win.

Now if Kenny could get a test drive ? Think of what that would do for Nascar and MX fans and Nascar for Euro fans ? Get a top European cross over athlete ?
Spat24
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Spat24 11/13/2016 12:25pm
11/13/2016 12:25pm
cameron96 wrote:
If they where it would be Huge for supercross. Much easier for bring them together

Also they could have a Pavement Dog series on YouTube
Or they may not continue as SX sponsor if a majority part of their sponsorship dollars budget would be in Nascar.
line-up
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line-up 11/13/2016 12:47pm
11/13/2016 12:47pm
cameron96 wrote:
If they where it would be Huge for supercross. Much easier for bring them together

Also they could have a Pavement Dog series on YouTube
Spat24 wrote:
Or they may not continue as SX sponsor if a majority part of their sponsorship dollars budget would be in Nascar.
Sponsorship with Feld has just been renewed.
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Katoomey 11/13/2016 12:56pm
11/13/2016 12:56pm
Old-Man wrote:
Think it's more of the cost to make and what they sell them for. Cost 30 cents sell for what three bucks? that's quite the profit...
Think it's more of the cost to make and what they sell them for.
Cost 30 cents sell for what three bucks? that's quite the profit margin
where did you get your $.30 figure?
Spat24
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Spat24 11/13/2016 1:29pm
11/13/2016 1:29pm
line-up wrote:
Sponsorship with Feld has just been renewed.
Perfect - good to know.

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KirkChandler
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KirkChandler 11/13/2016 1:47pm
11/13/2016 1:47pm
line-up wrote:
Sponsorship with Feld has just been renewed.
I thought I heard that, but I could only find the last extension that ends this year.

One other interesting thing I found though was this Forbes article that said Fox pays Feld $4 million a year to broadcast Supercross. And Monster was paying $4 million per year from 2012-16.

https://www.google.com/amp/www.forbes.com/sites/mikeozanian/2014/06/25/…
tek14
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tek14 11/13/2016 1:51pm
11/13/2016 1:51pm
Old-Man wrote:
Think it's more of the cost to make and what they sell them for. Cost 30 cents sell for what three bucks? that's quite the profit...
Think it's more of the cost to make and what they sell them for.
Cost 30 cents sell for what three bucks? that's quite the profit margin
Katoomey wrote:
where did you get your $.30 figure?
Going by industry standards, 'cost to produce' of red bull/monster should be around 5 to 8% of total price. Should be around .10 for can, .10 drink and packing/shipment .25$ out?
cameron96
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cameron96 11/13/2016 3:28pm
11/13/2016 3:28pm
The Forbes article was interesting! The video too,
2014 was on set to the the best year since they started in 2008

The 2016 press conference announced the ratings grew 6% from 2014 to 2015

I wonder how the 2016 season did
mauidex
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mauidex 11/14/2016 8:00am
11/14/2016 8:00am
from a very knowledgable source inside the sport it's a done deal, just legal formalities being ironed out..........Monster Energy Cup

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