Monster Buys Flavor Supplier for $690M

lukaitis9
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Brick, NJ US
2/25/2016 5:39pm Edited Date/Time 2/27/2016 4:53am
Interesting move by Monster. Wonder what new flavors they will develop?

Monster Acquires Ameican Fruits and Flavors
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GuyB
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2/25/2016 5:41pm
Tuna.
MR. X
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2/25/2016 5:42pm
GuyB wrote:
Tuna.
Sick
GD2
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2/25/2016 5:53pm
GuyB wrote:
Tuna.
I'll take 3 cases.
Crush
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2/25/2016 5:54pm
GuyB wrote:
Tuna.
Are you saying there is something fishy going on over there?

The Shop

MX Culture
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2/25/2016 6:02pm
GIbby - have you tried the Muscle Monsters at JGR?
They are delich!!!!!
GuyB
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2/25/2016 6:06pm
MX Culture wrote:
GIbby - have you tried the Muscle Monsters at JGR?
They are delich!!!!!
I haven't.

Actually, I haven't had any energy drinks in probably four-plus years.
Zesiger 112
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2/25/2016 6:27pm
Whatever flavor they end up making, you can be sure they will own the rights to the color.
zehn
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2/25/2016 6:29pm
MX Culture wrote:
GIbby - have you tried the Muscle Monsters at JGR?
They are delich!!!!!
GuyB wrote:
I haven't.

Actually, I haven't had any energy drinks in probably four-plus years.
Good
GuyB
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2/25/2016 9:26pm
GuyB wrote:
Tuna.
Crush wrote:
Are you saying there is something fishy going on over there?
Nope.
Clutchy
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2/25/2016 9:51pm
GuyB wrote:
Tuna.
I see what you did there..... Whistling ... No acquisition needed... That's the flavor you'd try...?
eGGz
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2/26/2016 12:15pm
Obviously, there is huge money in selling caffeinated corn syrup water.
JW381
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2/26/2016 12:25pm
eGGz wrote:
Obviously, there is huge money in selling caffeinated corn syrup water.
There's a movie about it, titled Syrup. Not the best movie ever, but it's kinda fun the first time thru.
Matt Fisher
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2/26/2016 9:21pm
I've never drank one, but if they come up with a Mercedes Terrell flavor I'll definitely have to give it a go.
jasonv43
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2/26/2016 9:31pm
GuyB wrote:
Tuna.
Schooner Tuna?
Dezerted
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Temecula, CA US
2/26/2016 10:01pm
Shit... Wait they already have that covered
2/26/2016 11:48pm Edited Date/Time 2/26/2016 11:49pm
It's a great strategic business move by Monster. They're playing the long game and buying one of their primary ingredient vendors takes the buy cost from $xx.xx to $xx.xx - 50% (considering overhead). By owning the vendor that supplies them flavors, they control more of the overall product.

Maybe they'll buy the aluminum can manufacturing plant next?

Plain smart business to drive TCO (total cost of ownership) down.

DR
2/27/2016 1:16am
GuyB wrote:
Tuna.
Crush wrote:
Are you saying there is something fishy going on over there?
GuyB wrote:
Nope.
Are you calling them .........?
IWreckALot
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2/27/2016 4:44am
eGGz wrote:
Obviously, there is huge money in selling caffeinated corn syrup water.
Haven't you seen that they have a lot of chemicals.. . Err uh vitamins in there. I don't know where they would put the syrup at with all the vitamins in those drinks.

I've never taken a swig of a monster. I've had maybe 5 jäger bombs a few years ago and maybe one or two red bulls in years past. Other than that, never felt like I would benefit from drinking that stuff. I'm surprised the energy drink market does as well as it does. Interesting business for sure.
TeamGreen
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Thru-out, CA US
2/27/2016 4:53am
I heard Monster has a new Top-Secret flavor: MC 1+

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