Kenny Watson Interview

Sandberm
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Sandberm
Edited Date/Time 1/27/2012 2:49pm
"What we’re trying to do is build a brand; no other team is doing that. "-Watson

http://www.racerxonline.com/article/5-minutes-with-kenny-watson.aspx

It seems what they are going for is to sell an image and a brand that can go mainstream like the Fox head logo or even the Metal Mulisha logo. Pretty smart marketing if thats the flavor you like. I would think H&H would be able to bring in more revenue from sponsors and selling brand merchandise then say a team like Canadae or motoconcepts. Being loud and in 12th place in SX probably brings in more dollars then being subtle and getting top 3 at a National.
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zookrider62!
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zookrider62! 10/21/2009 9:29am
10/21/2009 9:29am Edited Date/Time 4/17/2016 2:52am
Sandberm wrote:
[i]"What we’re trying to do is build a brand; no other team is doing that. "[/i]-Watson [url=http://www.racerxonline.com/article/5-minutes-with-kenny-watson.aspx]http://www.racerxonline.com/article/5-minutes-with-kenny-watson.aspx[/url] It seems what they are going for is to...
"What we’re trying to do is build a brand; no other team is doing that. "-Watson

http://www.racerxonline.com/article/5-minutes-with-kenny-watson.aspx

It seems what they are going for is to sell an image and a brand that can go mainstream like the Fox head logo or even the Metal Mulisha logo. Pretty smart marketing if thats the flavor you like. I would think H&H would be able to bring in more revenue from sponsors and selling brand merchandise then say a team like Canadae or motoconcepts. Being loud and in 12th place in SX probably brings in more dollars then being subtle and getting top 3 at a National.
Having a tv show, celebrity wife, and celebrity friends helps "sell their image". If it werent for Pink H&H would just be another team that doesnt get enough attention.
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flarider 10/21/2009 9:39am
10/21/2009 9:39am
zookrider62! wrote:
Having a tv show, celebrity wife, and celebrity friends helps "sell their image". If it werent for Pink H&H would just be another team that doesnt...
Having a tv show, celebrity wife, and celebrity friends helps "sell their image". If it werent for Pink H&H would just be another team that doesnt get enough attention.
I disagree
#1, Pink has nothing to do with it and is rarely at the races. No one is showing up at the HH rig expecting an autograph with Pink...Hell, Carey isn't even always there.
#2, the TV show is off the air and has been for over a year or so.

HH has become a successful brand because of smart marketing.
zookrider62!
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zookrider62! 10/21/2009 9:40am
10/21/2009 9:40am Edited Date/Time 4/17/2016 2:52am
zookrider62! wrote:
Having a tv show, celebrity wife, and celebrity friends helps "sell their image". If it werent for Pink H&H would just be another team that doesnt...
Having a tv show, celebrity wife, and celebrity friends helps "sell their image". If it werent for Pink H&H would just be another team that doesnt get enough attention.
flarider wrote:
I disagree #1, Pink has nothing to do with it and is rarely at the races. No one is showing up at the HH rig expecting...
I disagree
#1, Pink has nothing to do with it and is rarely at the races. No one is showing up at the HH rig expecting an autograph with Pink...Hell, Carey isn't even always there.
#2, the TV show is off the air and has been for over a year or so.

HH has become a successful brand because of smart marketing.
Do you think of H&H as being any different from Moto XXX?
mx836
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mx836 10/21/2009 9:41am
10/21/2009 9:41am
Watson seems kinda salty.

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twizzler
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twizzler 10/21/2009 9:48am
10/21/2009 9:48am Edited Date/Time 4/17/2016 2:52am
The one thing I remember most about the 09' SX season is the hotter than hell blonde that was dancing at the H&H set-up in the pits at the San Diego SX. She was smokin'!!! Smart marketing by H&H all around if you ask me.
Sandberm
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Sandberm 10/21/2009 9:50am
10/21/2009 9:50am
twizzler wrote:
The one thing I remember most about the 09' SX season is the hotter than hell blonde that was dancing at the H&H set-up in the...
The one thing I remember most about the 09' SX season is the hotter than hell blonde that was dancing at the H&H set-up in the pits at the San Diego SX. She was smokin'!!! Smart marketing by H&H all around if you ask me.
Do you drink Rockstar, ride a Honda or have tatoos? Did you buy anything at their pit set-up or just enjoy the scenery?
peelout719
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peelout719 10/21/2009 9:53am
10/21/2009 9:53am Edited Date/Time 4/17/2016 2:52am
i bought a rockstar once, ride a honda, have tattoo's... and yes, i put the H&H chicks in the spank bank. smart marketing if you ask me.
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flarider 10/21/2009 10:04am
10/21/2009 10:04am Edited Date/Time 4/17/2016 2:52am
zookrider62! wrote:
Do you think of H&H as being any different from Moto XXX?
Yes and no

MotoXXX's image, at least the image they were trying to sell (in my opinion) was more of a rebellious "Bro Image"

H&H has a cleaner look, a more mainstream look....more refined when compared to MotoXXX

There are similarities, hell, Kenny Watson being manager is one, but the overall image may seem to parallel, but they are marketing to similar audiences with different styles
zookrider62!
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zookrider62! 10/21/2009 10:14am
10/21/2009 10:14am Edited Date/Time 4/17/2016 2:52am
zookrider62! wrote:
Do you think of H&H as being any different from Moto XXX?
flarider wrote:
Yes and no MotoXXX's image, at least the image they were trying to sell (in my opinion) was more of a rebellious "Bro Image" H&H has...
Yes and no

MotoXXX's image, at least the image they were trying to sell (in my opinion) was more of a rebellious "Bro Image"

H&H has a cleaner look, a more mainstream look....more refined when compared to MotoXXX

There are similarities, hell, Kenny Watson being manager is one, but the overall image may seem to parallel, but they are marketing to similar audiences with different styles
From the outside looking in, H&H is not much different to me then motoXXX or Tyler Evans and Shane Bess team. I can kind of see what your saying, but that sounds to me like youre calling them, the rebellious corporate people. I just feel like their success should be greatly attached to the Hart name, which has been aided by Pink.
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Ozzy 10/21/2009 10:24am
10/21/2009 10:24am Edited Date/Time 4/17/2016 2:52am
I've known KW for sometime now.
Were good!
The H&H thing I like it & respect it.
They're their own deal, regardless of support.
I don't care about
Pink, though I like her & her music,
likewise everything else, yet it's the
everything else that's exciting to me.
I like their fresh-ness & aggressive style.
& yes, they're different than the norm, but
that's what's attractive.
Tony B's going to be a huge asset to them.
Hopefully the riders will make some noise.
I see no reason why they can't.
Dave O. Wink
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GuyB 10/21/2009 10:25am
10/21/2009 10:25am
zookrider62! wrote:
From the outside looking in, H&H is not much different to me then motoXXX or Tyler Evans and Shane Bess team. I can kind of see...
From the outside looking in, H&H is not much different to me then motoXXX or Tyler Evans and Shane Bess team. I can kind of see what your saying, but that sounds to me like youre calling them, the rebellious corporate people. I just feel like their success should be greatly attached to the Hart name, which has been aided by Pink.
Okay. Noted. You can stop arguing now.
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tcannon521 10/21/2009 10:28am
10/21/2009 10:28am Edited Date/Time 4/17/2016 2:52am
Ozzy wrote:
I've known KW for sometime now. Were good! The H&H thing I like it & respect it. They're their own deal, regardless of support. I don't...
I've known KW for sometime now.
Were good!
The H&H thing I like it & respect it.
They're their own deal, regardless of support.
I don't care about
Pink, though I like her & her music,
likewise everything else, yet it's the
everything else that's exciting to me.
I like their fresh-ness & aggressive style.
& yes, they're different than the norm, but
that's what's attractive.
Tony B's going to be a huge asset to them.
Hopefully the riders will make some noise.
I see no reason why they can't.
Dave O. Wink
Have you ever used the entire
width in a post?
I don't know what I like better
about your posts the insight
you bring or the unique posting
techniques.



SillySilly
zookrider62!
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zookrider62! 10/21/2009 10:31am
10/21/2009 10:31am
zookrider62! wrote:
From the outside looking in, H&H is not much different to me then motoXXX or Tyler Evans and Shane Bess team. I can kind of see...
From the outside looking in, H&H is not much different to me then motoXXX or Tyler Evans and Shane Bess team. I can kind of see what your saying, but that sounds to me like youre calling them, the rebellious corporate people. I just feel like their success should be greatly attached to the Hart name, which has been aided by Pink.
GuyB wrote:
Okay. Noted. You can stop arguing now.
Will do boss.
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BAD10 10/21/2009 10:40am
10/21/2009 10:40am
mx836 wrote:
Watson seems kinda salty.
I agree. Still sounds like the anti-establishment tool. Dont understand how that would serve the team well........
P
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P 10/21/2009 11:11am
10/21/2009 11:11am
I haven't read the interview yet, but I will say that he has always come off as a decent dude (in other interviews). That seems hard to come by in the MX community.


P
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peelout719 10/21/2009 11:12am
10/21/2009 11:12am
me and a buddy that worked for Utopia at the time went to a crazy sushi restaurant in southern california with Kenny, great guy.
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GuyB 10/21/2009 11:17am
10/21/2009 11:17am
If I told you guys that Kenny was a two-stroke, you'd lavish praise on him and love him unconditionally. Wink
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zookrider62! 10/21/2009 11:28am
10/21/2009 11:28am
GuyB wrote:
If I told you guys that Kenny was a two-stroke, you'd lavish praise on him and love him unconditionally. Wink
MX7MX just took his shirt off

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500guy
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500guy 10/21/2009 11:32am
10/21/2009 11:32am
Kenny seems like a good dude, he's been around a while too. doesn't look like he ever gets to excited , pretty mellow guy, looking from the outside.
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Big Lenny 10/21/2009 11:38am
10/21/2009 11:38am
P wrote:
I haven't read the interview yet, but I will say that he has always come off as a decent dude (in other interviews). That seems hard...
I haven't read the interview yet, but I will say that he has always come off as a decent dude (in other interviews). That seems hard to come by in the MX community.


P
Met KW a long time ago outside a shop, and we talked awhile about life and moto, his story is interesting..
zookrider62!
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zookrider62! 10/21/2009 11:45am
10/21/2009 11:45am
P wrote:
I haven't read the interview yet, but I will say that he has always come off as a decent dude (in other interviews). That seems hard...
I haven't read the interview yet, but I will say that he has always come off as a decent dude (in other interviews). That seems hard to come by in the MX community.


P
Big Lenny wrote:
Met KW a long time ago outside a shop, and we talked awhile about life and moto, his story is interesting..
They had his story in RX years ago. Pretty cool that he has been able to overcome his addictions
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Big Lenny 10/21/2009 11:49am
10/21/2009 11:49am
zookrider62! wrote:
They had his story in RX years ago. Pretty cool that he has been able to overcome his addictions
Yep, this was right after that story...
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FreshTopEnd 10/21/2009 12:32pm
10/21/2009 12:32pm Edited Date/Time 10/21/2009 12:32pm
Seems like Pro Circuit has a pretty good brand worked up. Focused, yes, but a solid brand nonetheless.
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twizzler 10/21/2009 1:15pm
10/21/2009 1:15pm
twizzler wrote:
The one thing I remember most about the 09' SX season is the hotter than hell blonde that was dancing at the H&H set-up in the...
The one thing I remember most about the 09' SX season is the hotter than hell blonde that was dancing at the H&H set-up in the pits at the San Diego SX. She was smokin'!!! Smart marketing by H&H all around if you ask me.
Sandberm wrote:
Do you drink Rockstar, ride a Honda or have tatoos? Did you buy anything at their pit set-up or just enjoy the scenery?
I own a Honda, I don't drink energy drinks, nor do I have tatoos. And no I didn't buy anything at their pit set-up. But I would've paid for some time with that dancer!
Camp332
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Camp332 10/21/2009 1:37pm
10/21/2009 1:37pm Edited Date/Time 4/17/2016 2:52am
I was riding mx practice at Raceway Park, and H&H were over at the Supermoto track racing. My fiance and I walked over to them, to say hello, and wish them luck that day, and I swear they (Kenny W, and Carey H) didn't even acknowledge us saying hello.


That shit hurt, man! Cut me deep! Kenny and Carey owe us an apology... sniff cry.
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KMC440 10/21/2009 3:10pm
10/21/2009 3:10pm
Probably recognized you from your avatar.
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motokiwi 10/21/2009 7:06pm
10/21/2009 7:06pm Edited Date/Time 4/17/2016 2:52am
I think the marketing is great.
The factory teams seem to be quite generic / boring in comparison.
Your average "bro" can wear H&H casual wear, it will be more socially acceptable than wearing say a team Suzuki shirt, have 1000x more taste than moto-tees merchandise... All while helping fund the team.
I wish more teams would take this attitude...
IMO Honda should support these guys more, there is NO other team that could give them anywhere near the same amount of mainstream exposure.
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Brtp4 10/22/2009 8:17am
10/22/2009 8:17am
FreshTopEnd wrote:
Seems like Pro Circuit has a pretty good brand worked up. Focused, yes, but a solid brand nonetheless.
So subtle, yet soooooo sharp........
FreshTopEnd
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FreshTopEnd 10/22/2009 8:46am
10/22/2009 8:46am Edited Date/Time 10/22/2009 8:47am
You can't fault Kenny for his salesmanship and pure chutzpah, but . . . ahh . . . I'm pretty sure Mitch would laugh his ass off if someone offered to trade all the upside in the H&H brand for the PC brand.
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noob 10/22/2009 8:52am
10/22/2009 8:52am
FreshTopEnd wrote:
You can't fault Kenny for his salesmanship and pure chutzpah, but . . . ahh . . . I'm pretty sure Mitch would laugh his ass...
You can't fault Kenny for his salesmanship and pure chutzpah, but . . . ahh . . . I'm pretty sure Mitch would laugh his ass off if someone offered to trade all the upside in the H&H brand for the PC brand.
PC is a podium brand - his comment was directed at teams promoting products with mediocre results.

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