KTM marketing position ad...wow

Edited Date/Time 11/4/2014 3:20pm
This is one of the more extensive ads I have ever read:

And its all "local candidates only." Jeez....


Marketing Communications Specialist (m/f)
Murrieta
Working time: full time
Your tasks:
manages the compliance of KTM North America Inc. brand image and corporate identity within guidelines on all design projects
partners with the marketing team and marketing agency in the development and implementation of marketing and print/digital advertising campaigns. Includes, but is not limited to, the following:
assembling and analyzing sales forecast
preparing marketing and advertising strategies, plans and objectives
planning and organizing promotional presentations
updating calendars
negotiating advertising plan and rates with media outlets
responsible for communicating marketing campaigns to outside media outlets, internal staff and dealers. Prepares monthly dealer marketing reports and distributes to KTM internal staff and dealers
prepares executive level marketing reports by collecting, analyzing and summarizing sales and event marketing data. Pulls together ROI from past events/campaigns and makes recommendations to management
manages promotional materials and print orders by coordinating requirements with graphics department, inventorying stock, placing orders, communicating with vendors, verifying receipt, etc. Distributes materials to dealers or other end users based on set campaigns, dealership requests and special event needs. Includes coordination of rider posters/other materials
proofreads promotional material, brochures and other dealership materials as needed
coordinates the creation of KTM catalogs and product brochures. Works with various vendors, as needed
works with Related Products Department to enter new product brochures and posters into the Movex system for ordering by dealers and staff
coordinates social media/digital marketing campaigns with motorsports and events team to successfully launch each campaign
partners with sales team in managing KTM presence at International Motorcycle Shows
monitors and adheres to established advertising and promotional materials/campaigns budgets
assists Product Marketing Team and Event Planner on new product launches/campaigns
presents marketing overview to new dealers at select new dealer orientation events
works with sales team to launch retail promotions to dealers and end-consumers
works with Dealer Development and Event Planner to launch CRM tool/database planning and implementation for the North American market
performs other duties as assigned
Our requirements:
high school diploma required. Bachelor’s Degree or equivalent experience in related field preferred.
generally requires a minimum of three (3) to five (5) years of progressively responsible experience in direct marketing, advertising, marketing research and project management
required proficiency in Microsoft Office Suite
knowledge of motorcycle industry and trends is a plus
working knowledge of printing process including sheet and web fed print
good stage presence and presentation skills
comfortable in front of audiences
good sales and negotiation skills
must be internal and external customer focused
ability to multi-task in a fast-paced, deadline driven and constantly changing environment
ability to manage multiple projects independently
excellent organizational skills
attention to detail
flexibility to switch gears with little notice
ability to prioritize workload, meet deadlines and understand when to escalate potential issues
basic math skills
strong interpersonal skills with the ability to use tact and diplomacy; must be team player
analytical abilities
must be self-motivated with ability to use own initiative
We offer:
supervisory responsibilities: none
judgement/reasoning ability: ability to recognize discrepancies and resolve problems quickly using sound judgment, poise and diplomacy. Requires ability to use judgment and reasoning skills, and determine when issues need to be escalated
physical demands: reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to talk and hear. The employee is frequently required to sit; use hands and fingers, bend, stoop and reach with hands and arms.
ability to lift up to 35 pounds:
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steed 2.0
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11/3/2014 7:29pm
As far as i can tell it's basically the same as what I do for the Electronic Music Industry
"flexibility to switch gears with little notice" just brilliant
11/3/2014 8:17pm
Seems like 20 different jobs all wrapped up into one. Someone's got their hands full and little free time to ride.
GuyB
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11/3/2014 8:33pm
Welcome to the real world.
Motodave15
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11/3/2014 8:50pm Edited Date/Time 11/4/2014 4:28pm
Then hear the HR person or somebody else say "we can't find any qualified candidates"

freaking asinine,

Ok maybe because the position has specialist... But half that shit i know, and i dont have a degree....thankyou (online marketing classes, and my inbound marketing cert)

The Shop

11/4/2014 2:24am
.........and now we can say Brad Hagi may have been a little overworked if he had half of that on his plate! he would have never seen his kids!
philG
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11/4/2014 3:11am
i see ads like this all the time .... a list of 100's of things that encompass 4 or 5 jobs, and they expect that even if this person existed (which they invariably don't ) , having a list of responsibilities that long means you have zero chance of being effective.

Our HR keep saying 'we cant get qualified people' .. when what they really mean is ' we cant get anyone with the qualifications we want , for what we are prepared to pay '... which isn't the same thing at all.

Motorsport is full of people working 2 jobs , for the money of less than one , just so they can be in the industry... I figured out that work for money , and Moto for fun is the way to go..

wow123
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AX
11/4/2014 3:18am
steed 2.0 wrote:
As far as i can tell it's basically the same as what I do for the Electronic Music Industry "flexibility to switch gears with little notice"...
As far as i can tell it's basically the same as what I do for the Electronic Music Industry
"flexibility to switch gears with little notice" just brilliant
hmm very interesting, who do you do that for, if you dont mind me asking?

thats is an area i've been involved in for years and nice to see someone else into dirtbikes and gear.
Huckster
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Woodstock , NY US
11/4/2014 3:36am
philG wrote:
i see ads like this all the time .... a list of 100's of things that encompass 4 or 5 jobs, and they expect that even...
i see ads like this all the time .... a list of 100's of things that encompass 4 or 5 jobs, and they expect that even if this person existed (which they invariably don't ) , having a list of responsibilities that long means you have zero chance of being effective.

Our HR keep saying 'we cant get qualified people' .. when what they really mean is ' we cant get anyone with the qualifications we want , for what we are prepared to pay '... which isn't the same thing at all.

Motorsport is full of people working 2 jobs , for the money of less than one , just so they can be in the industry... I figured out that work for money , and Moto for fun is the way to go..

AMEN!!!!!
hellion
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11/4/2014 3:54am
Glad to be a helmet painter!!!!
MxKing809
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11/4/2014 4:58am Edited Date/Time 11/4/2014 5:00am
I interviewed for an upper management position at my current employer, overseeing 10-20 union employees doing utility work (which is what I currently do).... and was passed up for minority hires with zero underground construction/gas experience. Welcome to corporate America
Mxdnusa
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11/4/2014 5:09am
Tldr, who do I call?
O___o
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11/4/2014 5:10am Edited Date/Time 11/4/2014 5:12am
This is what a modern position description looks like.

They want a firefighter, who is great at knitting quilts. It's somewhat ridiculous.

11/4/2014 6:50am
Motodave15 wrote:
Then hear the HR person or somebody else say "we can't find any qualified candidates" freaking asinine, Ok maybe because the position has specialist... But half...
Then hear the HR person or somebody else say "we can't find any qualified candidates"

freaking asinine,

Ok maybe because the position has specialist... But half that shit i know, and i dont have a degree....thankyou (online marketing classes, and my inbound marketing cert)
Probably it is someone in HR that either has a rabid sense of corporate loyalty or too much time on their hands to write a job description.

MotoMalyDad
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11/4/2014 6:57am
Probably it is someone in HR that either has a rabid sense of corporate loyalty or too much time on their hands to write a job...
Probably it is someone in HR that either has a rabid sense of corporate loyalty or too much time on their hands to write a job description.

Or the attorney. Can't go back and say "hey , they never said in the job description I need to know how to use a pencil"..
11/4/2014 6:58am
My experience with trying to get a good corporate job in this industry has been painful. In this case it looks as though they already have a hire, but with corporate guidelines they have to run an ad and receive a certain numbers of applicants to meet protocol and criteria. They have made the job requirements ridiculous and will now just waste a whole lot of peoples time and energy including their own. MODERN DAY CORPORATE AMERICA.
steed 2.0
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11/4/2014 7:01am
steed 2.0 wrote:
As far as i can tell it's basically the same as what I do for the Electronic Music Industry "flexibility to switch gears with little notice"...
As far as i can tell it's basically the same as what I do for the Electronic Music Industry
"flexibility to switch gears with little notice" just brilliant
wow123 wrote:
hmm very interesting, who do you do that for, if you dont mind me asking? thats is an area i've been involved in for years and...
hmm very interesting, who do you do that for, if you dont mind me asking?

thats is an area i've been involved in for years and nice to see someone else into dirtbikes and gear.
I am partner of an advertising agency, role "creative" art director
mxtech1
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Galesburg, IL US
11/4/2014 7:19am
You guys need to realize most companies putting out ads like this are doing it to try and attract a larger pool of potential employees. When you have 25-30 line items that you should have experience in for the job, you will find some candidates that realistically have 10-20 of those experiences and other candidates will have 10-20 experiences that fit the other line items. Having experience in every single item will not be found by a single employee (if they do, that person needs a promotion.)

There is always give and take when trying to hire someone. The company has to have some core experiences that are needed, but likely will train the new hire on all the other items.

I think in this particular ad, the job is so ever-changing and inconsistent on work duties that they had to literally list a ton of items that you MIGHT have to do.
bartoner
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Canyon Lake, CA US
11/4/2014 7:28am
My experience with trying to get a good corporate job in this industry has been painful. In this case it looks as though they already have...
My experience with trying to get a good corporate job in this industry has been painful. In this case it looks as though they already have a hire, but with corporate guidelines they have to run an ad and receive a certain numbers of applicants to meet protocol and criteria. They have made the job requirements ridiculous and will now just waste a whole lot of peoples time and energy including their own. MODERN DAY CORPORATE AMERICA.
I would say this is the most accurate scenario
Samuel
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Independence, OR US
11/4/2014 7:46am
Looks like a time consuming position, but I think the way they wrote the ad makes it seem crazier than it is. Most employers will want someone who is organized, flexible, and pays attention to detail. That is kind of a no-brainer, so I don't think most view it as necessary to place in an ad. Proficiency in office is something people SHOULD have these days for any office job. The other requirements aren't even really skills. Stage presence and sales ability come naturally to many people. They also listed that same basic requirement twice with different wording (comfortable in front of an audience). And the requirement of 3-5 years of experience can be a real pain for a new college graduate, but I see it on a large portion of job postings. This job doesn't seem much different than most managerial positions.
Kawaboy14
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11/4/2014 8:01am
O___o wrote:
This is what a modern position description looks like.

They want a firefighter, who is great at knitting quilts. It's somewhat ridiculous.

That's good stuff!
newmann
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US
11/4/2014 8:01am
Funny thing is, Roger DeCoster would read that and go, WTF did I just read.
Kawaboy14
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Austin, TX US
11/4/2014 8:03am
Looks like a list that is created to fire someone.
"Hey you didn't accomplish item number 427 and 654 on your list of job requirements"
11/4/2014 8:13am
My experience with trying to get a good corporate job in this industry has been painful. In this case it looks as though they already have...
My experience with trying to get a good corporate job in this industry has been painful. In this case it looks as though they already have a hire, but with corporate guidelines they have to run an ad and receive a certain numbers of applicants to meet protocol and criteria. They have made the job requirements ridiculous and will now just waste a whole lot of peoples time and energy including their own. MODERN DAY CORPORATE AMERICA.
bartoner wrote:
I would say this is the most accurate scenario
I never get any response to Internet ads, and my last two full-time jobs came from personal contacts. I've also had good luck with LInkedIn.

They get so inundated with applications. I interviewed for a small newspaper job that paid like $25k a year for night editing. The guy says "I've got people in India ready to fly over here right now just for a job interview." This was a pretty crappy job.

I've asked people about jobs advertised on my company's website and the "hiring manager" has no idea- and this is for someone supposedly on their team. HR runs ads constantly to assess the talent pool.
O___o
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CA
11/4/2014 8:21am
Go online.

Apply to and get 5 different telemarketing jobs.

Outsource all 5 jobs to India.

Sit back and let 5 citizens of India work for you.

Ride.
robkinuk
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Ashbourne GB
11/4/2014 9:39am
Me thinks they need someone in HR at KTM USA, who can get to the point quickly and write short interesting job descriptions!
GuyB
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11/4/2014 9:47am
robkinuk wrote:
Me thinks they need someone in HR at KTM USA, who can get to the point quickly and write short interesting job descriptions!
Don't you think it makes more sense to accurately portray what the job is, than waste time with a candidate who gets into a position and discovers there's more to it than expected?

The more complex the position, the more complex the job description.

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