Honda to reduce MSRP 10 to 30% in Japan

TokioMX
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Edited Date/Time 1/26/2012 11:28pm
I'm not sure if I should be happy about price cut or worry about how serious deflation we are in...

Honda announced that the company is reducing MSRP of all motorcycles sold in Japan to 10 to 30%, back to 2000 level, to fight the slow sales. they build more bikes overseas, to cut cost to meet new pricing (=more factories closing its door!?) .

Japanese newspaper link (use translation feature on your browser)




They will reduce $460 for SuperCub50 on left, and $1,400 for Forza 250 scootor on right!
but... I have a feeling it doesn't include CRF when they use the word "all" though.
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CamP
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7/7/2010 4:44am Edited Date/Time 7/7/2010 4:47am
The current bikes are way overpriced. A brand new 1983 RM125 cost $1,350. That's the equivalent of $3,000 in today's money.



How full would local amateur gates be if brand new race bikes were $3,000?
Highsider
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7/7/2010 4:53am
CamP wrote:
The current bikes are way overpriced. A brand new 1983 RM125 cost $1,350. That's the equivalent of $3,000 in today's money. How full would local amateur...
The current bikes are way overpriced. A brand new 1983 RM125 cost $1,350. That's the equivalent of $3,000 in today's money.



How full would local amateur gates be if brand new race bikes were $3,000?
Great illustration, Cam...sad, but great.

Maybe my track would have full gates and still be in operation...but, likely not.
Wolfman
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7/7/2010 5:01am
CamP wrote:
The current bikes are way overpriced. A brand new 1983 RM125 cost $1,350. That's the equivalent of $3,000 in today's money. How full would local amateur...
The current bikes are way overpriced. A brand new 1983 RM125 cost $1,350. That's the equivalent of $3,000 in today's money.



How full would local amateur gates be if brand new race bikes were $3,000?
I would buy 2. It's much like what people say about pick-ups. Strip em down and make em cheap again. If I could go to the dealer today and buy '87 technology bikes, I would. Let the pros race these $8000 works bikes, I don't need it.

As long as the sport continues to evolve in a way that the bikes need to be faster, and better suspended every year, they are gonna eventually price all but the rich out of the sport. They should have stopped shooting for more h.p. around the mid to late '80s, put a cap on it, and just started working on the quality of the components. People would have still bought new bikes, but they would have stayed cheaper, quieter, and in my opinion more fun to ride the piss out of.

jtiger12
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7/7/2010 5:05am
CamP wrote:
The current bikes are way overpriced. A brand new 1983 RM125 cost $1,350. That's the equivalent of $3,000 in today's money. How full would local amateur...
The current bikes are way overpriced. A brand new 1983 RM125 cost $1,350. That's the equivalent of $3,000 in today's money.



How full would local amateur gates be if brand new race bikes were $3,000?
Wolfman wrote:
I would buy 2. It's much like what people say about pick-ups. Strip em down and make em cheap again. If I could go to the...
I would buy 2. It's much like what people say about pick-ups. Strip em down and make em cheap again. If I could go to the dealer today and buy '87 technology bikes, I would. Let the pros race these $8000 works bikes, I don't need it.

As long as the sport continues to evolve in a way that the bikes need to be faster, and better suspended every year, they are gonna eventually price all but the rich out of the sport. They should have stopped shooting for more h.p. around the mid to late '80s, put a cap on it, and just started working on the quality of the components. People would have still bought new bikes, but they would have stayed cheaper, quieter, and in my opinion more fun to ride the piss out of.

you might not be buying 2. In a deflationary period, EVERYTHING lowers in price due to volume and production costs. This includes your home's value, and the price you get paid for wages.
unless, you are self employed.

The Shop

drummer dude
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7/7/2010 5:21am
CamP wrote:
The current bikes are way overpriced. A brand new 1983 RM125 cost $1,350. That's the equivalent of $3,000 in today's money. How full would local amateur...
The current bikes are way overpriced. A brand new 1983 RM125 cost $1,350. That's the equivalent of $3,000 in today's money.



How full would local amateur gates be if brand new race bikes were $3,000?
i think the amateur gates would be stacked. just like they were in the 80's and 90's. sure is a shame of the price of motorcycles today.
nc_mx_kid
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7/7/2010 5:36am
its a tuff world we live in, well Technology advancing world
-eagle-
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7/7/2010 5:50am
28 4 lap motos do not help the situation either.
tw180
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7/7/2010 6:08am
jtiger12 wrote:
you might not be buying 2. In a deflationary period, EVERYTHING lowers in price due to volume and production costs. This includes your home's value, and...
you might not be buying 2. In a deflationary period, EVERYTHING lowers in price due to volume and production costs. This includes your home's value, and the price you get paid for wages.
unless, you are self employed.
Well, that's god for me! Deflate away!
wardy
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7/7/2010 6:24am
CamP wrote:
The current bikes are way overpriced. A brand new 1983 RM125 cost $1,350. That's the equivalent of $3,000 in today's money. How full would local amateur...
The current bikes are way overpriced. A brand new 1983 RM125 cost $1,350. That's the equivalent of $3,000 in today's money.



How full would local amateur gates be if brand new race bikes were $3,000?
Highsider wrote:
Great illustration, Cam...sad, but great.

Maybe my track would have full gates and still be in operation...but, likely not.
hell no, they think that 8,000 dollar race bikes can be afforded by kids out of high school working for min wage.

what is really important isn't how much the "new" bike costs!!! since no one is buying the stupid prices they have, but part prices they JACKED UP 30%+ last year to combat low sales need to be reduced also.

Since we all know that thumpers have more parts to buy.


Better yet what don't they offer a reasonable, 3500.00 race/play bike befoe the chinese offer a whole boat load of them?

wait they will just complain the epa and send them back to china...... never mind.
rc4187
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7/7/2010 6:40am
CamP wrote:
The current bikes are way overpriced. A brand new 1983 RM125 cost $1,350. That's the equivalent of $3,000 in today's money. How full would local amateur...
The current bikes are way overpriced. A brand new 1983 RM125 cost $1,350. That's the equivalent of $3,000 in today's money.



How full would local amateur gates be if brand new race bikes were $3,000?
While I agree that current bikes are more than what the consumer should have to pay... We can't really compare them to the bikes in 1983. A lot more money is put in to the development of these bikes than was put into them in 1983. The factory cost probably went up about the same as the consumer price.
Wolfman
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7/7/2010 6:49am
rc4187 wrote:
While I agree that current bikes are more than what the consumer should have to pay... We can't really compare them to the bikes in 1983...
While I agree that current bikes are more than what the consumer should have to pay... We can't really compare them to the bikes in 1983. A lot more money is put in to the development of these bikes than was put into them in 1983. The factory cost probably went up about the same as the consumer price.
So just make the '83 model available brand new all over again. I would love to buy a 2011(1983) RM250 brand new. I used to watch my dad race one. Would love to know what I could do on it.

Sell me the old technology, but brand new. I would buy it. I could skim smaller whoops, jump smaller doubles, but take corners just as fast, and have just as much fun for much cheaper.
7/7/2010 7:19am
Also take into account the price to send a container from Japan to the US doubled or tripled in the last 2 years. I run a bike shop and for example a 2007 Giant went for $230.00 by 2009 unchanged sold for $375, if the same is so for mx bikes that's ruffly a 4,900.00 increase, so I am sure this has something to do with our sweet prices.
CR250Rider
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7/7/2010 7:36am
sales of KTM's smokers are setting records

hummmmmm
AEIOU
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7/7/2010 7:54am
-eagle- wrote:
28 4 lap motos do not help the situation either.
X2
rmgsxr
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7/7/2010 7:57am
I am so tired of hearing that the price of bikes is what killed racing today. Racing died before and it was when bikes and parts were cheap. If people don't have money they are not going racing.

I looked at my cell bill (haven't looked lately) and I about shit. I could be paying for a hell of a nice car with that payment. People don't have one or two cars in the driveway anymore. Every kid in the house has a car. Don't even get me started on video games. I know of plenty of people that are not going racing because they are broke but have $5000 worth of gaming in their living room or worse yet, in the kids room.

To much other stuff to spend money on these days.

I can understand why the manufactures quit the two strokes. They were NOT selling. Now that there are just two manufactures with two strokes available it may be the right number of them selling them. Just like 65s. If every brand had a 65 there would not be enough of them sold for any of them to be profitable. 50, 65, and 85 racing has stayed with two strokes that are easy to work on, less expensive(85s anyway), and without a ton of change. Around here, that is the classes that are the weakest right now. If somebody comes out with a cheap MX bike I don't think we are going to see big changes. I think the economy needs to come around and we will see changes.

This is all based on what I have seen working at a shop my whole life.
newmann
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7/7/2010 7:58am
I won't say bike prices are not too high, but the offerings are pretty dismal. KTM is the only mfg. with real world choices. Remember when Yamaha used to sell a whole shitload of dirtbikes? They had YZ's and MX's. Both were true to life dirt bikes, just one was more competitive , lighter in weight, more powerful, less reliable and more expensive. But parents and kids had a realistic option to get into the sport.


And that comment about wages not being affected to the self employed could not be farther from the truth. When you are self employed (and responsible), you are often the last to get paid.


About those high prices. Trek Madone 6.9SSL MSRP $8714.99



Reynolds RZR46T wheelset. MSRP $6000.00

cpj36
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7/7/2010 8:56am
Must be a lot more rich mx riders today because I don't ever remember mx being considered affordable, let alone cheap for the middle class.

Not a surprise to see 85 classes dwindling, you got several years of multiple $3500 50's and 65's before you even get to $3000 85's or $4500 150's. KTM 50's and KX 65's were $1000 less than competition but gates were packed with more expensive Cobra and KTM 65's because just like bigger 4 vs smaller 2stk, the disadvantage wasn't worth the savings for most.

Now a 13 year old needs a $7000 250f, pretty steep especially for someone like a high school kid that may not ride trying to convince his parents to buy a dirt bike about the same time he probably also wants a car.

Most of the neighborhood kids I see know better than to even ask for a bike when they learn how expensive they are, that's pretty much how I remember it being too.
berniepiet
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7/7/2010 9:14am
If you guys are interested in getting into racing cheaply, you should try vintage racing. Our regional club, Southeast Vintage Motocross, allows bikes up to 1998 in vintage. We also run modern, women's and youth classes.

I bought my last bike for $1000. Put a tires, chain and sprockets, new bars & grips on it, and I am racing for under $1,500. I think that is affordable.

There are regional clubs all over the country that do this. Midwest Vintage Motocross, Florida vintage motocross (FLVMX), AVDRA in the pacific northwest, There are also organizations in Texas, the Northeast, California etc.

Just Sayin'
WORCSRacer
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7/7/2010 9:20am
rmgsxr wrote:
I am so tired of hearing that the price of bikes is what killed racing today. Racing died before and it was when bikes and parts...
I am so tired of hearing that the price of bikes is what killed racing today. Racing died before and it was when bikes and parts were cheap. If people don't have money they are not going racing.

I looked at my cell bill (haven't looked lately) and I about shit. I could be paying for a hell of a nice car with that payment. People don't have one or two cars in the driveway anymore. Every kid in the house has a car. Don't even get me started on video games. I know of plenty of people that are not going racing because they are broke but have $5000 worth of gaming in their living room or worse yet, in the kids room.

To much other stuff to spend money on these days.

I can understand why the manufactures quit the two strokes. They were NOT selling. Now that there are just two manufactures with two strokes available it may be the right number of them selling them. Just like 65s. If every brand had a 65 there would not be enough of them sold for any of them to be profitable. 50, 65, and 85 racing has stayed with two strokes that are easy to work on, less expensive(85s anyway), and without a ton of change. Around here, that is the classes that are the weakest right now. If somebody comes out with a cheap MX bike I don't think we are going to see big changes. I think the economy needs to come around and we will see changes.

This is all based on what I have seen working at a shop my whole life.
Racing and bike sales aren't all that tightly associated. I agree with you about having a phone and a car for each kid. That is $400 to $500 bucks per kid each month just for that. There goes the bike budget for most families... As far as bike sales, what I saw 5 to 7 years ago when the market was booming, there were 2 types of buyers. Successful self employed people and idiots who, as it turns out, were buying everything on Home equity lines or cheap and easy consumer credit. Today the people you see at the races are 70+% the self employed successful types because easy credit is DEAD. Honda dropping the price by 30% may help but that still means a CRF450 is going to be $5700. Now maybe if they had a CR125 in the line up for $3700 that might get some newbies into the sport but that will not happen at Honda. The other problem is there is how bad the used bike market is.... I also think bikes aren't selling to true new entry people because IMO, parents are afraid to let kids ride and those fat little bastards are just as happy to play MX/ATV video games rather than actually having to put in the work to ride a real bike.

What killed RACING is practice days. Then you can go into the over abundance of classes and short motos. Practice days has turned into poser central 3 or 4 laps and off the track back to the truck to talk about how fast you are, text message, facebook and whatever else people do to distract themselves these days instead of ride.



newmann
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7/7/2010 9:25am
berniepiet wrote:
If you guys are interested in getting into racing cheaply, you should try vintage racing. Our regional club, Southeast Vintage Motocross, allows bikes up to 1998...
If you guys are interested in getting into racing cheaply, you should try vintage racing. Our regional club, Southeast Vintage Motocross, allows bikes up to 1998 in vintage. We also run modern, women's and youth classes.

I bought my last bike for $1000. Put a tires, chain and sprockets, new bars & grips on it, and I am racing for under $1,500. I think that is affordable.

There are regional clubs all over the country that do this. Midwest Vintage Motocross, Florida vintage motocross (FLVMX), AVDRA in the pacific northwest, There are also organizations in Texas, the Northeast, California etc.

Just Sayin'
But vintage racing is too damn addictive. Smile

pie8man
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7/7/2010 9:33am
Do you really think that changing the MSRP is going to change the out the door price here in America?
Nearly every retail store in America is doing the same thing right now. I have less sales volume so I need to raise my margin.
Motorcycle shops are the worst at this. Instead of great service and great marketing they dump their marketing budget and slim their staff and then wonder why their business starts failing... and their solution.... I'll just raise my prices for the few customers I have left.
Torco1
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7/7/2010 9:34am
newmann wrote:
But vintage racing is too damn addictive. :) [img]http://i609.photobucket.com/albums/tt171/duc-man97/GARAGE.jpg[/img]
But vintage racing is too damn addictive. Smile

Damn, you have yourself a nice setup there newmann.
Suns_PSD
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7/7/2010 9:34am
CamP wrote:
The current bikes are way overpriced. A brand new 1983 RM125 cost $1,350. That's the equivalent of $3,000 in today's money. How full would local amateur...
The current bikes are way overpriced. A brand new 1983 RM125 cost $1,350. That's the equivalent of $3,000 in today's money.



How full would local amateur gates be if brand new race bikes were $3,000?
Hum...I remember I had a 1988 CR125 on hold and the negotioted price (w/ taxes) was $2,800 which represented a large increase over the 1987s. I might also add that I have NO interest in riding (even fresh and new) a 1983 RM125.

Look even in 2010 dollars KTM's 250SX has an MSRP of $2,300 less then the 350SX-F.

I only paid $5,300 OTD for my new 2008 250SX the day it showed up in late 2007 in the crate.

What I'm telling you is to go buy a 250SX that is far superior to any 1983 RM125 for a very reasonable price. Price has not even doubled on a 250 2 stroke in 20+ years. but salaries and home prices certainly have.

No one is making you buy an $8K 4 stroke w/ FI. They build them because that is what the market demands.
CamP
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7/7/2010 9:40am Edited Date/Time 7/7/2010 9:44am
Suns_PSD wrote:
Hum...I remember I had a 1988 CR125 on hold and the negotioted price (w/ taxes) was $2,800 which represented a large increase over the 1987s. I...
Hum...I remember I had a 1988 CR125 on hold and the negotioted price (w/ taxes) was $2,800 which represented a large increase over the 1987s. I might also add that I have NO interest in riding (even fresh and new) a 1983 RM125.

Look even in 2010 dollars KTM's 250SX has an MSRP of $2,300 less then the 350SX-F.

I only paid $5,300 OTD for my new 2008 250SX the day it showed up in late 2007 in the crate.

What I'm telling you is to go buy a 250SX that is far superior to any 1983 RM125 for a very reasonable price. Price has not even doubled on a 250 2 stroke in 20+ years. but salaries and home prices certainly have.

No one is making you buy an $8K 4 stroke w/ FI. They build them because that is what the market demands.
"No one is making you buy an $8K 4 stroke w/ FI. They build them because that is what the market demands."



Based on what my buddies that operate local motorcycle shops say, there is very little demand for $8k dirt bikes.

Honda sold a boat load of new '08 CRF450's last fall for $4,500. The price met the demand and they sold a lot of them. I bought two!
WORCSRacer
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7/7/2010 9:53am
CamP wrote:
"No one is making you buy an $8K 4 stroke w/ FI. They build them because that is what the market demands."Based on what my buddies...
"No one is making you buy an $8K 4 stroke w/ FI. They build them because that is what the market demands."



Based on what my buddies that operate local motorcycle shops say, there is very little demand for $8k dirt bikes.

Honda sold a boat load of new '08 CRF450's last fall for $4,500. The price met the demand and they sold a lot of them. I bought two!
Sucker you bought 2 non FI 450's!!!! Oh man are you going to get smoked!! There is just no way you can be competitive on 2 year old technology... How do you expect to clear a 75 ft triple on a bike like that? Geez and I thought guys from Texas were smart. Smile
CamP
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7/7/2010 9:59am
WORCSRacer wrote:
Sucker you bought 2 non FI 450's!!!! Oh man are you going to get smoked!! There is just no way you can be competitive on 2...
Sucker you bought 2 non FI 450's!!!! Oh man are you going to get smoked!! There is just no way you can be competitive on 2 year old technology... How do you expect to clear a 75 ft triple on a bike like that? Geez and I thought guys from Texas were smart. Smile
Yeah, I know. What was I thinking?
BDOG
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7/7/2010 10:08am
Suns_PSD wrote:
Hum...I remember I had a 1988 CR125 on hold and the negotioted price (w/ taxes) was $2,800 which represented a large increase over the 1987s. I...
Hum...I remember I had a 1988 CR125 on hold and the negotioted price (w/ taxes) was $2,800 which represented a large increase over the 1987s. I might also add that I have NO interest in riding (even fresh and new) a 1983 RM125.

Look even in 2010 dollars KTM's 250SX has an MSRP of $2,300 less then the 350SX-F.

I only paid $5,300 OTD for my new 2008 250SX the day it showed up in late 2007 in the crate.

What I'm telling you is to go buy a 250SX that is far superior to any 1983 RM125 for a very reasonable price. Price has not even doubled on a 250 2 stroke in 20+ years. but salaries and home prices certainly have.

No one is making you buy an $8K 4 stroke w/ FI. They build them because that is what the market demands.
CamP wrote:
"No one is making you buy an $8K 4 stroke w/ FI. They build them because that is what the market demands."Based on what my buddies...
"No one is making you buy an $8K 4 stroke w/ FI. They build them because that is what the market demands."



Based on what my buddies that operate local motorcycle shops say, there is very little demand for $8k dirt bikes.

Honda sold a boat load of new '08 CRF450's last fall for $4,500. The price met the demand and they sold a lot of them. I bought two!
Damn. I paid 6300 for mine in 08. Hell of a bike and I see no need in getting another one anytime soon.
WORCSRacer
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7/7/2010 10:10am Edited Date/Time 7/7/2010 10:11am
WORCSRacer wrote:
Sucker you bought 2 non FI 450's!!!! Oh man are you going to get smoked!! There is just no way you can be competitive on 2...
Sucker you bought 2 non FI 450's!!!! Oh man are you going to get smoked!! There is just no way you can be competitive on 2 year old technology... How do you expect to clear a 75 ft triple on a bike like that? Geez and I thought guys from Texas were smart. Smile
CamP wrote:
Yeah, I know. What was I thinking?
I bet I know: two for the price of one. Laughing

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