Falken Tire Corporation Becomes Official Truck Tire of Monster Energy Supercross

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Edited Date/Time 1/27/2012 12:23pm
Falken Tire Corporation Becomes Official Truck Tire of Monster Energy Supercross

AURORA, Ill. (November 2, 2010) – As the opening race of the 2011 Monster Energy AMA Supercross, an FIM World Championship, draws near, Feld Motor Sports℠ announced today that Falken Tire Corporation, the well-known brand that provides consumers with ultra high performance tires, will serve as the Official Truck Tire of the Monster Energy Supercross Championship.

Falken Tire Corporation is expanding its commitment to the world’s most prominent form of dirt-bike racing as a major series sponsor for the 2011 AMA Supercross 17-race season. 2011 marks the first year as the Official Truck Tire of Monster Energy Supercross for Falken Tire.

"Falken is proud to be named The Official Truck Tire of Monster Energy Supercross,” said Nick Fousekis, senior marketing manager, Falken Tire Corporation. “We look forward to exposing our line of products, specifically the new Wildpeak A/T, to the thousands of truck owners who understand and demand real world all-terrain capability and durability from their tires. Similar to the fans who visit the Falken Tire pits at American Le Mans or Formula Drift events, supercross fans are passionate about their vehicles. Given our motorsports heritage and award winning products, we're certain they'll like what they see."

Monster Energy Supercross will serve as a key marketing platform to help promote Falken Tire Corporation in a popular action sports industry. Falken Tire Corporation will receive traditional online and in-stadium branding as well as space in the Pit Party for vehicle displays and product advertisements.

"We're extremely proud to bring Falken Tire into the supercross family," said David Prater, director of supercross, Feld Motor Sports. "Their dedication to excellence and highly interactive on-site activation will continue to enhance the overall fan experience at Monster Energy Supercross."

Committed to product and customer satisfaction, Falken Tire Corporation has been providing the everyday driver quality high-performance tires since 1983. Falken Tires’ latest innovation, the all-terrain, all-purpose, all-season “WildPeak A/T”, is a must-have for enthusiasts passionate about their vehicles. The Wildpeak A/T comes specifically designed for maximum traction, allowing for exceptional on and off-road handling amid the roughest of driving conditions.

The 2011 Monster Energy AMA Supercross season and Falken Tire sponsorship initiatives kick-off Saturday, January 8 with the opening race of the season from Angel Stadium in Anaheim, Calif.
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