Ok guy's... This is a loose consumer research study aka (CRS) for a new clothing company that's very closely related to the motocross style.
We need feedback on a logo... so post your opinions.
(name is being purposely withheld)
so your not judging the name and just focusing on the logo.
Maybe if it was small and in the corner. It would take a lot of brand awareness for me to buy a shirt with it the main item.
Guessing the whole frame and everything is part of the logo, I will say it's too messy.
A cleaner logo, with either just a shape, or a good-looking combination of the letters, will be a lot easier to market, and for showing off your brand. Less is more.
- André Imerslund
Sponsors for 2013: Star Motor Honda, ALiAS MX, DeCal Works, ASV Inventions
I see some stuff, but I'm not sure I see what I'd consider a logo.
Looks more like something for a law firm. You need to make it bold and stylish for the moto crowd.
Cracker Barrel comes to mind here.
What does CB have to do with CRS? Speaking of CRS, I suffer from a touch of that myself.
As people mentioned, the frame looks like it would be on a Marie Calanders glass door.
Not getting the CRS to the CB.
I like the native grown plug.
I designed some T-shirts back in college & see lot's of opportunities for creativity todays market.
Keep it simple. Keep it smart but not too clever.
Thx for all the feedback so far guys.... The CRS stands for (Consumer Research Study)
It's for marketing purposes.
Now the reason we are contemplating using this logo, is because it's a-bit more classy than the other ones that were submitted..
We are shooting for a high quality product along with comfort.
The CB- Name is still being withheld until a later release date. (We come from a skating background so we are going for elegance in the design)
Again thank you for the feedback so far.
If ditch it and go for a different approach. There's really noting you could do with that logo to make it look good.
High quality logo for high quality product doesn't equal bland boring logo.
Looks pretty blah like everyone else says. Does cb stand for "core bro"??
First thing that came to my mind was that it looks like the logo for a home builder.
That is a great logo.. if you was trying to sell old man pocket watches. Moto gear? Please, I hope you all can do better than that. If not, fire your logo designer now. He don't get it and is taking your instructions to literal.
Looks like it belongs on a cement truck. I'm not trying to be rude! But worse than bad(IMO). Do you see what Action sports people are wearing?
T-shirt biz is a lost cause, especially in Bro-Cal. You need a decent product first, then shirts to back it to even stand a chance. Look at moto, your target market, FMF, Pro Circuit and MANY more sell shirts because of their product. T-shirt start ups are dime a dozen, you'll give away 1000 for every 100 you sell. You would make way more money selling cheesy shirts to gift shops on Route 66 or HWY 1 with whatever city you visit printed on it.
And now the constructive criticism (not gonna just say it sucks and not tell you why) -
The line weights on Native Grown are too weak. The outline (squares) border stroke weight just overpowers it. Why did you guys decrease the type height on Native Grown? it looks smushed down ('cause it is). The bottom of the 'C' that you guys grabbed and stretched looks like the dog's dinner (was there a six minute time limit on this logo?). Also, if you're going to clip off the end points at the top of the 'B', do the same to the bottom please. It's just a mess. Oh, and lets not forget the gray drop shadow - after thought and it looks it.
How's this thing supposed to scale? If you were to take it down 50% of the size currently shown the Native Grown would more than likely be illegible. Also, this is gonna be a difficult logo to use in any other format than as a large silkscreen or decal. What about use as an embroidery or on labels or trims?
Please hire a designer.
Looks more like a bank or casino logo than anything Moto.
Would be nice on a wine bottle....something like a Pinot Grigio