Motodave15
Posts: 1170
Joined: 8/7/2010
Location: Temple City, CA USA
Ok guy's... This is a loose consumer research study aka (CRS) for a new clothing company that's very closely related to the motocross style.
We need feedback on a logo... so post your opinions.
(name is being purposely withheld)
so your not judging the name and just focusing on the logo.
motokiwi
Posts: 906
Joined: 4/2/2008
Location: Christchurch, USA
Typeface looks Irish.
Please appreciate that I call a spade a spade. I'm a straight talker with no connections and no agenda. I will happily apologize if I'm wrong and If I am right I will not gloat. I love the sport and that's all there is to it.
TX24
Posts: 1723
Joined: 5/7/2010
Location: San Antonio, TX USA
Maybe if it was small and in the corner. It would take a lot of brand awareness for me to buy a shirt with it the main item.
The Oracle
Posts: 85
Joined: 7/30/2012
Location: Strömstad, SWE
Guessing the whole frame and everything is part of the logo, I will say it's too messy.
A cleaner logo, with either just a shape, or a good-looking combination of the letters, will be a lot easier to market, and for showing off your brand. Less is more.
- André Imerslund
Sponsors for 2013: Star Motor Honda, ALiAS MX, DeCal Works, ASV Inventions
308
Posts: 1440
Joined: 10/18/2010
Location: Des Moines, IA USA
GuyB
Posts: 18416
Joined: 7/10/2006
Location: Wherever I may roam, CA USA
Administrator
I see some stuff, but I'm not sure I see what I'd consider a logo.
Derpin' DJ
Posts: 3543
Joined: 5/27/2011
Location: AUS
Looks more like something for a law firm. You need to make it bold and stylish for the moto crowd.
T-MAC
Posts: 39
Joined: 8/15/2011
Location: PA, USA
Cracker Barrel comes to mind here.
rohleder644
Posts: 215
Joined: 1/18/2011
Location: Grain Valley, MO USA
GuyB wrote: I see some stuff, but I'm not sure I see what I'd consider a logo.
BAM! Agreed. Very bland.
By the way, no disrespect intended. Just criticism.
newmann
Posts: 10708
Joined: 4/1/2008
Location: USA
What does CB have to do with CRS? Speaking of CRS, I suffer from a touch of that myself.
rpoint116
Posts: 275
Joined: 6/25/2008
Location: Tempe, AZ USA
As people mentioned, the frame looks like it would be on a Marie Calanders glass door.
Not getting the CRS to the CB.
I like the native grown plug.
I designed some T-shirts back in college & see lot's of opportunities for creativity todays market.
Keep it simple. Keep it smart but not too clever.
GOOD LUCK!!!!
Motodave15
Posts: 1170
Joined: 8/7/2010
Location: Temple City, CA USA
Thx for all the feedback so far guys.... The CRS stands for (Consumer Research Study)
It's for marketing purposes.
Now the reason we are contemplating using this logo, is because it's a-bit more classy than the other ones that were submitted..
We are shooting for a high quality product along with comfort.
The CB- Name is still being withheld until a later release date. (We come from a skating background so we are going for elegance in the design)
Again thank you for the feedback so far.
tobz
Posts: 1735
Joined: 3/5/2007
Location: Adelaide, AUS
If ditch it and go for a different approach. There's really noting you could do with that logo to make it look good.
High quality logo for high quality product doesn't equal bland boring logo.
mattmatt300
Posts: 894
Joined: 3/30/2009
Location: Rockmart, GA USA
Looks pretty blah like everyone else says. Does cb stand for "core bro"??
mxjef
Posts: 683
Joined: 8/19/2006
Location: Fountain Valley, CA USA
First thing that came to my mind was that it looks like the logo for a home builder.
FlickitFlat
Posts: 1687
Joined: 8/15/2006
Location: ,, WV USA
That is a great logo.. if you was trying to sell old man pocket watches. Moto gear? Please, I hope you all can do better than that. If not, fire your logo designer now. He don't get it and is taking your instructions to literal.
jrb2216
Posts: 57
Joined: 8/25/2010
Location: Traverse City, MI USA
Looks like it belongs on a cement truck. I'm not trying to be rude! But worse than bad(IMO). Do you see what Action sports people are wearing?
Rizzo
Posts: 740
Joined: 2/2/2010
Location: USA
T-shirt biz is a lost cause, especially in Bro-Cal. You need a decent product first, then shirts to back it to even stand a chance. Look at moto, your target market, FMF, Pro Circuit and MANY more sell shirts because of their product. T-shirt start ups are dime a dozen, you'll give away 1000 for every 100 you sell. You would make way more money selling cheesy shirts to gift shops on Route 66 or HWY 1 with whatever city you visit printed on it.
sergio
Posts: 97
Joined: 4/5/2010
Location: San Diego, CA USA
Terrible.
And now the constructive criticism (not gonna just say it sucks and not tell you why) -
The line weights on Native Grown are too weak. The outline (squares) border stroke weight just overpowers it. Why did you guys decrease the type height on Native Grown? it looks smushed down ('cause it is). The bottom of the 'C' that you guys grabbed and stretched looks like the dog's dinner (was there a six minute time limit on this logo?). Also, if you're going to clip off the end points at the top of the 'B', do the same to the bottom please. It's just a mess. Oh, and lets not forget the gray drop shadow - after thought and it looks it.
How's this thing supposed to scale? If you were to take it down 50% of the size currently shown the Native Grown would more than likely be illegible. Also, this is gonna be a difficult logo to use in any other format than as a large silkscreen or decal. What about use as an embroidery or on labels or trims?
Please hire a designer.
Highsider
Posts: 6566
Joined: 8/15/2006
Location: Good Riding, IA USA
308 wrote: don't like it..
You could hire this guy and get an appropriate design.
Grieby54
Posts: 1391
Joined: 7/1/2008
Location: Castle Rock, CO USA
This is all I see...
72kiteboarder
Posts: 4745
Joined: 8/15/2006
Location: 90 MILES SOUTH-ISH, FL USA
Looks more like a bank or casino logo than anything Moto.
wired4speed
Posts: 1469
Joined: 8/15/2006
Location: NY, USA
Would be nice on a wine bottle....something like a Pinot Grigio
mtl
Posts: 505
Joined: 9/26/2011
Location: Mass-a-two-shits, NIU
Rizzo wrote: T-shirt biz is a lost cause, especially in Bro-Cal. You need a decent product first, then shirts to back it to even stand a chance. Look at moto, your target market, FMF, Pro Circuit and MANY more sell shirts because of their product. T-shirt start ups are dime a dozen, you'll give away 1000 for every 100 you sell. You would make way more money selling cheesy shirts to gift shops on Route 66 or HWY 1 with whatever city you visit printed on it.
totally agree.
RCC104
Posts: 369
Joined: 5/17/2007
Location: Madbury, NH USA
Start over. Never get married to one idea.
For inspiration go here:
http://logopond.com/
