Posts
54
Joined
1/3/2011
Location
Oceanside, CA
US
Edited Date/Time
2/19/2014 7:55pm
I might be out of the loop but has anyone else heard about this? Anybody know where Pete is headed? I have been fortunate enough to know Pete since he barely took over the design dept. at Fox and man did he do a FANTASTIC job. He is a BIG part of the success of the Fox brand.
http://www.shop-eat-surf.com/2014/02/pete-fox-out-nick-adcock-in-as-fox…
PRESS RELEASE
IRVINE, CA. — Feb. 18, 2014 — Fox Head Inc. today announces its Board of Directors has appointed Nick Adcock as Chief Executive Officer effective immediately following the resignation of Pete Fox. Adcock has served as non-executive board member with the company since January 2010.
“Nick was an easy choice for us to make," said Geoff Fox, Fox Head’s founder and member of the board of directors.
"His global executive experience within the action sports industry, combined with his four years working on our board allows him to hit the ground running. We are confident that with his vision and experience the Fox brand will realize its full potential.”
Adcock has worked extensively with the executive team on developing the global brand strategy for Fox and has been active in the development of operational infrastructure to support this plan since joining the board in 2010.
During his 30-year career, Adcock has worked globally in executive roles with traditional and action sports brands.
He served as Global President of DC Shoes where he oversaw their evolution to a global action sport brand from a U.S. skate shoe company, growing annual revenue to $465 million from $150 million in less than five years.
“The leadership position Fox has created during its 40 years in motocross allows us a platform and an innovation mindset that many in the action sports industry can only dream of," said Adcock.
"It is an honor to lead this amazing brand and work with the talented and passionate people we have at Fox.”
About Fox Head
Founded in 1974, Fox Head Inc. has maintained its position as the innovation leader in the MX industry by designing and producing motocross protection and apparel for the world’s best riders. Building off this athlete-driven design philosophy the company has expanded its activity and products into MTB, BMX, Surf and Wakeboarding.
http://www.shop-eat-surf.com/2014/02/pete-fox-out-nick-adcock-in-as-fox…
PRESS RELEASE
IRVINE, CA. — Feb. 18, 2014 — Fox Head Inc. today announces its Board of Directors has appointed Nick Adcock as Chief Executive Officer effective immediately following the resignation of Pete Fox. Adcock has served as non-executive board member with the company since January 2010.
“Nick was an easy choice for us to make," said Geoff Fox, Fox Head’s founder and member of the board of directors.
"His global executive experience within the action sports industry, combined with his four years working on our board allows him to hit the ground running. We are confident that with his vision and experience the Fox brand will realize its full potential.”
Adcock has worked extensively with the executive team on developing the global brand strategy for Fox and has been active in the development of operational infrastructure to support this plan since joining the board in 2010.
During his 30-year career, Adcock has worked globally in executive roles with traditional and action sports brands.
He served as Global President of DC Shoes where he oversaw their evolution to a global action sport brand from a U.S. skate shoe company, growing annual revenue to $465 million from $150 million in less than five years.
“The leadership position Fox has created during its 40 years in motocross allows us a platform and an innovation mindset that many in the action sports industry can only dream of," said Adcock.
"It is an honor to lead this amazing brand and work with the talented and passionate people we have at Fox.”
About Fox Head
Founded in 1974, Fox Head Inc. has maintained its position as the innovation leader in the MX industry by designing and producing motocross protection and apparel for the world’s best riders. Building off this athlete-driven design philosophy the company has expanded its activity and products into MTB, BMX, Surf and Wakeboarding.
The Shop
Check this out from his IG:
foxpetefox I designed the Fox zebra print gear when I was 18 years old and dreamed big. Before that all MX gear was solid primary colors. When I first showed this design, everyone thought I was crazy. No one supported it. Not even people at Fox. I believed in my heart, and I fought hard to bring it to life. By the end of the first year it was Fox's best selling gear of all time. It also forever changed the way people thought of Fox. We were no longer a "me too" brand. We became an innovator and leader, and the brand changed from that one design.
And yes, they are currently privately owned.
I thought it was interesting he pushes this IVI vision brand when Fox makes sunglasses.
1+1>2
1+1=4
I learned a few things. Not only do they have an incredible brand, they're also good people. Funny that Geoff couldn't imagine that Fox Head logo actually cost him $350.00 to have designed. Too much money!
BP
http://www.shop-eat-surf.com/2014/02/thoughts-on-the-pete-fox-shocker/
BP
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